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The Reds EV Concept by Chris Bangle Associates Design Studio

Image via Matteo Mariuzzo FB page

Watching this video we can all understand why and how a project is made, it is not a question of simple style. It is a deeper look into a problem solving The congested cities in China & the enemy N°1 the traffic!

This Concept called Reds EV is one of the answers, not the only one, however it is a realistic good answer.

The concept thinking is to start from the inside. The passengers’ life is the priority, an easier life onboard even if stuck into a traffic jam. It is the interior architecture that will define the exterior shape, the openings (side doors and back door) are important to help for better ergonomics, at so on.

The Design thinking process is the key of this project not its style and I guess it was not meant to be the most good looking car in the world, but the vehicle with real answers to a real problem.

I invite all of you to watch the video.

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